Concept & Inspiration
I found inspiration for Cosmic Spell in the visuals surrounding seances, tarot cards, ouija boards, and the more playful side of gothic subculture. The aim was to create a packaging concept that felt both mystical and accessible, moving away from the typical motifs of Halloween decor.
By combining old-world typography with contemporary elements like shimmering textures and iridescent details, the range takes on a refined yet whimsical character. This balance of the traditional and the modern was key in bringing Cosmic Spell to life as an elevated seasonal collection.
Packaging Assets & Mockups
Reflection
This project allowed me to explore the intersection of packaging design, visual storytelling, and art direction. Developing Cosmic Spell gave me the freedom to craft an immersive brand world - from initial concept and visual direction to packaging assets and styled lifestyle imagery.
It was a valuable exercise in creating a cohesive visual identity for a conceptual range, with a focus on elevating seasonal products beyond the expected.